Privacy Policy

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

• Contact details: including your name, address, billing address, shipping address, phone number, and email address.
• Financial information: including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
• Account information: including your username, password, security questions, preferences and settings.
• Transaction information: including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
• Communications with us: including the information you include in communications with us, for example, when sending a customer support inquiry.
• Device information: including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information: including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

We may collect personal information from the following sources:

• Directly from you: including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services: including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
• From our service providers: including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
• From our partners: or other third parties.

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

• Provide, Tailor, and Improve the Services: We use your personal information to provide you with the Services, including to perform our contract with you, to process your payments, to fulfill your orders, to remember your preferences and items you are interested in, to send notifications to you related to your account, to process purchases, returns, exchanges or other transactions, to create, maintain and otherwise manage your account, to arrange for shipping, to facilitate any returns and exchanges, to enable you to post reviews, and to create a customized shopping experience for you, such as recommending products related to your purchases.
• Marketing and Advertising: We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites.
• Security and Fraud Prevention: We use your personal information to authenticate your account, to provide a secure payment and shopping experience, detect, investigate or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and to secure our services. You are responsible for keeping your account credentials safe.
• Communicating with You: We use your personal information to provide you with customer support, to be responsive to you, to provide effective services to you and to maintain our business relationship with you.
• Legal Reasons: We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, and to enforce or investigate potential violations of our terms or policies.

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

• With IT vendors, cloud processors, and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
• With business and marketing partners to provide marketing services and advertise to you. We utilize privacy-compliant integrations to support personalized advertising with third-party networks based on your online activity.
• When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations, to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

The Services are hosted using our advanced headless cloud infrastructure, which utilizes security-audited cloud platforms and databases (such as Google Cloud Platform and Firestore) to process information about your access to and use of the Services in order to provide and improve the Services for you.

Information you submit to the Services will be transmitted to and shared with cloud infrastructure hosts as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you. To protect your data, all cross-border transmissions utilize encrypted connection layers and data storage centers following rigorous security protocols.

Third Party Websites and Links: The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy policies. We do not guarantee and are not responsible for the privacy or security of such sites.

Children's Data: The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

If you are a resident of the European Economic Area (EEA) or the United Kingdom (UK), we process your personal information under the following lawful bases pursuant to Article 6 of the General Data Protection Regulation (GDPR):

• Performance of a Contract: When we process your personal data to fulfill orders, process payments, and provide the core shopping Services.
• Legitimate Interests: To protect our Services from fraud, customize your shopping preferences, optimize delivery routing, and analyze interface usage statistics to improve user experience.
• Compliance with Legal Obligations: To adhere to financial auditing regulations, taxation requirements, and cooperate with law enforcement authorities.
• Consent: Where you have provided explicit consent for receiving promotional campaigns, marketing emails, or participating in surveys. You can withdraw your consent at any time.

Under the GDPR, you have the following rights which can be exercised by contacting us at help@svkcart.com:

• Right of Access & Rectification: Access your stored personal data and correct inaccurate or incomplete details.
• Right to Erasure ("Right to be Forgotten"): Request deletion of your personal data when it is no longer required for the purpose it was collected.
• Right to Restriction of Processing: Restrict how we process your personal data under specific dispute circumstances.
• Right to Data Portability: Receive a copy of your personal data in a structured, commonly used machine-readable format.
• Right to Object: Object to processing of your data based on legitimate interests or for direct marketing.
• Right to Withdraw Consent: Withdraw consent for marketing processing at any time without affecting the lawfulness of processing based on consent before its withdrawal.

This section applies solely to California residents. During the preceding 12 months, we have collected the following categories of personal information for business purposes:

• Identifiers (e.g. name, email, IP address, delivery address).
• Commercial information (e.g. purchase records, billing data, cart details).
• Internet or other electronic network activity (e.g. browsing behavior on SVK Cart).
• Geolocation data (e.g. general country/region based on network address).

We Do Not Sell or Share Your Personal Information: We do not sell your personal information to third parties, nor do we share it for cross-context behavioral advertising. We do not knowingly sell or share personal information of consumers under 16 years of age.

Right to Limit Use of Sensitive Personal Information: We do not collect or use sensitive personal information (such as government identifiers, precise location, race, or religious beliefs) for purposes other than those authorized under California law.

California residents may submit requests to exercise their right to access, delete, or correct their personal information by contacting us at help@svkcart.com. We will verify your identity before processing the request. You may designate an authorized agent to make a request on your behalf under California regulations.

Complaints: If you have complaints about how we process your personal information, please contact us. You also have the right to lodge a complaint with your national data protection supervisory authority (e.g. Information Commissioner's Office (ICO) in the UK, or the relevant local supervisory authority in the European Economic Area).

International Transfers: Please note that we may transfer, store and process your personal information outside the country in which you live, including in India and the United States. If we transfer personal information from the EEA or the UK, we implement appropriate safeguards such as the European Commission's Standard Contractual Clauses (SCCs) to ensure your data receives an equivalent level of protection.

We use artificial intelligence (AI) technologies, including large language models, to assist with certain aspects of our Services. This includes, but is not limited to:

• Content Generation: Product descriptions, titles, metadata, and other catalogue content may be generated or enhanced using AI tools. While we review AI-generated content for accuracy, minor inaccuracies may occasionally occur.
• Customer Support: Our AI-powered shopping assistant may be used to help answer your questions, recommend products, and assist with order enquiries.
• Personalisation: AI may be used to provide personalised product recommendations and tailor your browsing experience based on your interactions with our Services.
• Search and Discovery: AI technologies help improve product search relevance and category organisation.

Data Usage in AI: AI features on our site process data in accordance with this Privacy Policy. We do not use your personal information to train third-party AI models. Any data processed by AI tools is subject to the same security and privacy protections described throughout this policy.

Human Oversight: All AI-generated content and decisions that materially affect your experience are subject to human review. You may contact us at help@svkcart.com if you have concerns about any AI-generated content or automated decision.

This section applies if you are in Canada. We handle personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.

• Consent: We obtain your consent before collecting, using or disclosing your personal information, except where permitted or required by law. Consent may be express or implied depending on the sensitivity of the information.
• Identified Purposes: We collect personal information only for the purposes identified in this policy and do not use it for a new purpose without your consent.
• Access & Accuracy: On written request you may be told of the existence, use and disclosure of your personal information and be given access to it, and you may challenge its accuracy and have it amended.
• Commercial Electronic Messages: Under Canada’s Anti-Spam Legislation (CASL) we send marketing email only with your consent, and every message includes an unsubscribe mechanism.
• Cross-Border Storage: Your personal information may be stored or processed outside Canada, including in India and the United States, where it may be accessible to courts and law enforcement in those jurisdictions.

Questions and access requests may be sent to help@svkcart.com. If you are not satisfied with our response, you may file a complaint with the Office of the Privacy Commissioner of Canada (OPC).

This section applies if you are in Australia. We handle personal information in accordance with the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs).

• Collection & Purpose: We collect personal information strictly to fulfill your orders, process payments, deliver goods, provide customer support, and communicate with you about your account.
• Access & Correction: You have the right under the APPs to request access to personal information we hold about you and to ask for corrections if it is inaccurate, out of date, or incomplete.
• Direct Marketing & Spam Act: Under the Spam Act 2003, we only send commercial electronic messages where you have consented, and each message includes an easy unsubscribe link.
• Cross-Border Disclosures: Your personal information may be transferred to our operations in India and secure cloud hosting infrastructure in the United States to fulfill your order.

To submit an access or correction request, email help@svkcart.com. If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at help@svkcart.com or contact us at:

For the purpose of applicable data protection laws, we are the data controller of your personal information.