policy-accessibility
We are committed to ensuring digital accessibility for people of all abilities. We continually improve the user experience for everyone.
Our Commitment to Accessibility
We are committed to ensuring that our website is accessible to people with disabilities. We believe that every person should have equal access to information, products, and services online, regardless of ability.
We continually invest in improvements to our online shopping experience:
- Regular accessibility audits conducted by internal and external teams
- Ongoing staff training on accessibility best practices
- Incorporating accessibility considerations into our design and development processes from the ground up
- Engaging with disability advocacy organizations for feedback and guidance
Conformance Standards (WCAG 2.1 Level AA)
We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA published by the World Wide Web Consortium (W3C).
| WCAG Principle | Description | Our Approach |
|---|---|---|
| Perceivable | Information must be presentable in ways users can perceive | Alt text for images, captions for videos, sufficient color contrast |
| Operable | Interface components must be operable | Full keyboard navigation, no time-based restrictions, clear focus indicators |
| Understandable | Information and UI operation must be understandable | Consistent navigation, clear labeling, error identification |
| Robust | Content must be robust for assistive technologies | Valid HTML, ARIA attributes, semantic markup |
Accessibility Features
Our website includes the following accessibility features:
- Semantic HTML: Proper use of headings, landmarks, and structural elements for screen reader navigation
- Alt Text: Descriptive alternative text for all meaningful images and product photos
- Keyboard Navigation: All interactive elements are accessible via keyboard (Tab, Enter, Escape, Arrow keys)
- Skip Navigation: A "Skip to Content" link is available for keyboard users
- Color Contrast: Minimum contrast ratio of 4.5:1 (Level AA) for all text
- Responsive Design: The website adapts to different screen sizes and zoom levels up to 200%
- Focus Indicators: Visible focus states on all interactive elements
- Form Labels: All form fields have associated labels and clear error messages
- ARIA Attributes: WAI-ARIA roles and properties for enhanced assistive technology support
Assistive Technology Compatibility
Our website is designed to be compatible with the following assistive technologies:
- Screen Readers: NVDA, JAWS, VoiceOver (macOS/iOS), TalkBack (Android)
- Screen Magnifiers: ZoomText, Windows Magnifier, macOS Zoom
- Voice Control: Dragon NaturallySpeaking, Voice Control (macOS/iOS)
- Switch Access: Compatible with switch-based navigation devices
We recommend using the latest versions of mainstream browsers (Chrome, Firefox, Safari, Edge) for the best experience.
Known Limitations
Despite our best efforts, some areas of our website may not yet be fully accessible:
- Third-party content: Some embedded content from external services may not fully comply with WCAG 2.1 Level AA
- Legacy content: Older blog posts may have images without descriptive alt text — we are actively updating these
- PDF documents: Some downloadable PDF documents may not be fully accessible — we are working on accessible alternatives
We are actively working to address these limitations and improve accessibility across all areas.
Feedback & Assistance
We welcome your feedback on the accessibility of our website. If you encounter any accessibility barriers or need assistance, please contact us. We try to respond to accessibility-related feedback within 2 business days.
If you are unable to use our website due to accessibility limitations, please contact us by phone or email. Our team can assist you with browsing products, placing orders, and any other inquiries.
Alternative Shopping Assistance: If you need help navigating our site or placing an order, please call us directly and our team will be happy to assist you personally.
Experiencing accessibility issues?
We take accessibility seriously. Please let us know about any barriers you encounter.
Report Issue